"No woman should die while giving birth."

The idea of Beyond Zero was conceived in June 2013 when Her Excellency Margaret Kenyatta committed to heighten advocacy efforts aimed at reducing preventable maternal and child deaths, as well as elimination of mother to child transmission of HIV and syphilis. This defining moment was during her inaugural participation at the Organization of African First Ladies against HIV/AIDS (OAFLA conference). On 24th January 2014, beyond zero campaign was launched with Her Excellency Margaret Kenyatta as its founder and patron.

Its ambitious mission was to give every pregnant woman and her unborn child the hope of living and saving children from HIV infection. The Strategic Framework on Engagement for HIV Control and Promotion of Maternal, New-born and Child Health 2013-2017 was formulated to guide the implementation of this Initiative. The Beyond Zero Initiative serves as an advocacy platform that complements Kenya’s commitment to invest in and improve the quality of life for its citizens as highlighted in Kenya Vision 2030, Kenya’s development blueprint. Vision 2030 aims at providing high quality and affordable healthcare to all citizens, especially women, children, youth, and vulnerable populations. Working with all stakeholders in the public and private sector, the Initiative is catalytic in nature.

It inspires action by political leaders, partners and communities through simple and focused health messages that emphasize preventive and inclusive approaches. The Initiative leverages on the First Lady’s convening power to mobilize partners and broad coalitions of political and public support to influence positive change in existing health and community systems.

Beyond Zero advocacy work is informed by its Strategic Frameworks: The Strategic Framework on Engagement for HIV Control and Promotion of Maternal, Newborn and Child Health, 2013-2017; The Strategic Framework for the Engagement of the First Lady in the Promotion of Health Lives and Well-being of Women, Children and Adolescents, 2018-2022 and the Beyond Zero Strategic Plan 2023-2027.

CELEBRATING
10 YEARS OF
BEYOND ZERO

Inspiring action; changing lives.

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